Integrating with Instagram
Overview
Instagram is where buyers find a project before they know who’s selling it. Through Miira’s Meta Business Suite connection, Instagram lead-ad submissions and enquiry conversations come into Miira as contacts, on the right project.
Every buyer who raises their hand on Instagram ends up in the same pipeline as everyone else.
How it works
Instagram leads come in through the Meta Business Suite integration.
Lead-ad submissions arrive as contacts
Enquiry conversations are captured against the contact
Each lead form maps to a project
Instagram is tracked separately from Facebook
AI-powered contact mapping
Miira is an AI-powered CRM. Every enquiry from Instagram is read, cleaned and automapped to the right fields before your team sees it.
Names, emails and phone numbers are corrected for spelling, formatting and syntax
Repeat enquiries match to the existing contact instead of creating a duplicate
Contact records update themselves as new details arrive
Source tracking
Miira records the inbound event behind every lead, so you always know where a contact came from. Every lead is stamped Instagram, with the account and form or conversation it came from. It sits in the contact’s activity log, in sequence with every call, email and appointment that follows.
Reporting by source runs off the same data. You see which channels are producing buyers, project by project.
Configure
In Miira, open Settings → Connectors and enable Meta Business Suite.
Connect your Meta Business account, including the Instagram account linked to your Page.
Subscribe the Pages running your lead ads.
Map each lead form to its project.
