Integrating with Facebook
Overview
Facebook is still where a large share of property campaign leads come from. Through Miira’s Meta Business Suite connection, every Facebook lead-ad submission lands in Miira on the project its form belongs to.
Your agents call the buyer while the enquiry is still warm, instead of waiting for someone to export a CSV.
How it works
Facebook leads come in through the Meta Business Suite integration.
Lead-ad submissions arrive as contacts
Each lead form maps to a project
Custom questions map to Miira fields, or are kept for later
Facebook is tracked separately from Instagram
AI-powered contact mapping
Miira is an AI-powered CRM. Every enquiry from Facebook is read, cleaned and automapped to the right fields before your team sees it.
Names, emails and phone numbers are corrected for spelling, formatting and syntax
Repeat enquiries match to the existing contact instead of creating a duplicate
Contact records update themselves as new details arrive
Source tracking
Miira records the inbound event behind every lead, so you always know where a contact came from. Every lead is stamped Facebook, with the Page and form it came through. It sits in the contact’s activity log, in sequence with every call, email and appointment that follows.
Reporting by source runs off the same data. You see which channels are producing buyers, project by project.
Configure
In Miira, open Settings → Connectors and enable Meta Business Suite.
Connect your Meta Business account as a Page admin.
Subscribe the Facebook Pages running your lead ads.
Map each lead form to its project.
